Certified Citrus Growers in South Australia’s Riverland, Fat Goose Fruits specialise in producing 100% organically grown citrus to suburban markets across SA. Their wacky sense of humour captured our attention and we gladly took the opportunity to communicate this trait to their customers. Studio Spark* developed the brand with owner Michelle to represent their unique farming practices. It also contains a little quirk with an associated “Fat Goose” mascot along with clever copywriting throughout. This resulted in an organically unique brand. We continued to work closely with Michelle to create stationery, packaging, their market stall and an online presence.
Photography by Italo Vardaro.