Both mothers of young boys, Janna and Jodi became inspired by their own experiences 
when looking for creative and sophisticated fashion focused clothing for their young boys 
with personal customer service and accessibilities – none were found – there sparked the 
idea for SODA Shop. SODA Shop is Online Store that expresses children’s personalities and quirks by stocking trendy and edgy clothing for boys.

Janna and Jodi worked with Studio Spark* to produce SODA shop’s identity, brand direction and website design.

Even though SODA’s focus is boys clothing currently, they vision to expand to girls clothing and home wares. Therefore, Studio Spark* achieved a Fluid Brand Identity by creating an adaptable brand with flexible qualities.

Sophisticated, quirky, trendy,  edgy. SODA Shop.