The town of Strathalbyn was seeking to drive greater brand awareness and tourism in the town, as well as encouraging residents to shop locally. Strathalbyn is currently known for its antiques, but has so much more to offer. Our goal in helping rebrand Strathalbyn was to better represent the town as a whole, showcasing both its geographical location and experiences.
To pay tribute to the town’s strong historic past, while acknowledging its goals for the future, we strove to create a brand which would combine a balance of traditional and contemporary elements. We also developed a tagline and commissioned fresh photography to reflect the unique offerings of Strathalbyn.
Featured photography by Spark’s collaboration buddy, Brad Griffin.