Streetsmart Competitive Intelligence are devoted to making sense out of ambiguous, complex, and challenging matters, often in a confused and rapidly moving competitive landscape, so their clients can gain a sustainable competitive advantage in the marketplace. Streetsmart is a trusted guide through the busy streets of their clients marketplace, helping them find hidden opportunities and bargains.
The logo for Streetsmart Competitive Intelligence uses a repeated pattern to represent market stalls. They join together to create an intersecting shape where the negative space reveals an X (treasure). In this negative space is clarity and simplicity amongst complexity.