Understanding how to use graphic design to translate your brand into an experience is what Studio Spark* do best.
Graphic Design / Print
Creating a strong visual presence for your brand helps you effectively communicate your message to your audience and provides instant brand recognition to differentiate you from your competitors. This presence should carry across all your marketing collateral… your website, business cards, signage, stationery, flyers, brochures, uniforms, car treatments, etc.
But graphic design doesn’t end there. It’s also about understanding composition; how and why the different elements work together. The “order of hierarchy”. This considers how the colours, images and content integrate to improve legibility and increase the effectiveness of your visual identity.
Stock and Finishes
The finalised brand message is also reflected in the stock and finishes you use for your stationery, packaging and marketing materials… their shape, their texture, their feel. They should all create a tangible, intuitive and sensory experience for your audience.